10 Reasons Why Your Own Online Ordering & Delivery Can Boost Restaurant Profits by Up to 40%

The restaurant industry has seen a massive shift in how customers discover, order and enjoy their food.

Delivery is no longer just a “nice-to-have” — it’s essential. But relying on third-party marketplaces can be expensive, limiting and bad for your brand.

With Fudli, you can launch your own branded online ordering system — and now, easily connect it with third-party couriers if needed. Here’s why this approach could increase your restaurant’s profits by up to 40%.

1. Zero Commissions = More Profit

Third-party apps often charge 30–40% per order. When customers order directly from your Fudli-powered website, you keep 100% of the revenue. That’s money you can reinvest into your team, ingredients and marketing.

2. Higher Average Order Value

Customers ordering through your own system tend to spend more — often 25–35% more per order. Why? You can design better upsell flows, highlight combos and promote higher-margin items with full control over your menu layout.

3. Stronger Customer Loyalty

When people order directly from your site, they remember your brand — not just a logo on a delivery app. With Fudli’s loyalty tools, promo codes and smart marketing features, you turn casual customers into regulars.

4. Direct Access to Customer Data

Marketplace apps don’t share customer info. With Fudli, every order helps you build a powerful database of names, emails, preferences and order habits — perfect for personalized promotions and email campaigns.

5. Seamless Integration with Couriers

Don’t have drivers? No problem. Fudli integrates with delivery services like Stuart and WoltDrive, so you can offer delivery without managing a fleet — and still keep your brand front and centre.

6. More Control Over Quality & Experience

When you control the ordering and delivery process, you control the customer journey — from packaging and estimated wait times to how the food is presented on arrival. That’s hard to guarantee on third-party platforms.

7. Tap Into the Growing Delivery Trend

Online food delivery is projected to grow to $1.65trn by 2027 according to AltIndex. More people are ordering than ever — especially Gen Z, 69% of whom prefer delivery over dining in. Being ready for that demand is key.

8. Improved Marketing ROI

When customers order from your own website, you can track their journey, offer QR-code based discounts and run Google or Instagram ads with direct conversions — no middlemen. Every pound you spend brings measurable value.

9. Offer Pre-Orders & Click & Collect

With your own system, you can offer timed pickups, scheduled orders right from your site, all without paying extra fees. This flexibility leads to more orders and smoother operations.

10. Future-Proof Your Business

Owning your digital infrastructure protects you against future disruptions. Whether it’s new lockdowns, rising commission fees, or platform policy changes, having your own system keeps you in control.

Final Thoughts

Having your own online ordering and delivery system isn’t just about saving money — it’s about owning your brand, your data, and your customer experience.

With Fudli, restaurants of all sizes can launch a beautiful, high-converting ordering site — commission-free, and ready to scale with courier integrations and loyalty tools built in.

🚀 Ready to increase your margins and take control? Book a demo and let’s get started.